Select Page
Bauer Media Group logo

Content creation + strategy for a giant

Publisher for most of the magazines seen on newsagents shelves and at the edge of checkouts across the UK. Our contract here focussed on the subscription site. 

A full refresh and modernisation of the platform. We created and executed a strategy to update the look, feel and cross-linking approach. This included revised, SEO-friendly copy for the product pages, a reinvigorated tone of voice, revamping the FAQs section to promote self-serve and bolster the push to digital magazine subscriptions.

Clean + fresh for positive purchases

We delivered a fresh approach to how the magazines sold themselves. 

Previously weighed down by too much wording that said very little, we pulled out clear messaging and the points that made it easier for subscribers to make a positive purchasing decision.

Download the PDF.

Revamping the subscriber homepage

All digital subscribers who wanted to order direct landed here and were met with an underwhelming experience.

As part of our full site content review, we worked with UX and developers to create something worth looking around.

Good support should always be easy to find

As is always a risk with FAQs, this section had been continually added to without much thought.

We restructure, recategorised and revamped the feel of the help page making it an easier journey for subscribers to self-serve.

Download the PDF.

< Back to portfolio