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Hotpoint and Jamie Oliver partnership logo

Product copy, POS and digital landing page copy for Hotpoint and Jamie’s 2-yr partnership

A significant investment for Hotpoint, content required a balance of Hotpoint’s messaging and Jamie Oliver’s distinct tone of voice.

We created all copy which was then passed to Jamie HQ for approval. All came back with sign-off, no tweaks. It’s an odd thing to be proud of, but a great example of how well we understand the tone of voice.

Jamie + Hotpoint POS for Currys

Appearing in stores across the UK for numerous high-street brands, the aspirational messaging was designed to tap directly into the Jamie and celebrity cheffing fan-base.

The full online Jamie selling experience

Beyond in-store, the Jamie branding takeover featured heavily on Hotpoint’s partner website. Again, it was imperative to marry brand messaging with Jamie’s tone of voice.

Using an independent website for the association, this was the full-suite homepage.

Download the PDF.

Jamie meets campaign to rethink your oven

The Jamie campaign touched every product range for Hotpoint. 

This particular element used Jamie to promote replacing your oven after 5 years as efficiency apparently reduced.

Download the PDF.

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