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Multi-channel content production + strategy

Working on numerous projects for desktop and app, primarily these focussed on refinement and migration of existing journeys, later in the contract FCA remediation.

This required managing multiple requests across multiple projects concurrently, and a high level of collaboration with stakeholders including legal, privacy, fraud and accessibility. 

It was critical in this contract to gain and continue to develop an understanding of FCA regulations.

Guidance copy for credit limit increase

Supporting customers to make an honest declaration of their income and expenditure by clearly communicating the considerations they should make.

Providing incorrect information when requesting a credit limit increase would represent a breach in terms and conditions, so ensuring all customer types understood the expectation was paramount.

Education piece for app migration

With exposure to all Barclaycard customers, the message needed to be proactive, reassuring and easy to understand.

This was part of the wider One-App project work which included a complete review and strategic approach to all credit card app functions.

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