The greatest data exchange service
Joining the team to develop content beyond copywriting, we’ve worked with HMRC to create and promote content strategy for the one of the public sector’s largest data transfer systems. Key service-users for the system include every UK individual, agent, business and ‘special customer’ sending data into HMRC.
This project has included; content modelling to ensure a uniformed approach across the service, mapping, planning and execution of a service-wide guidance and support platform.
Key deliverables and areas of support included:
- Creating, developing and delivering content strategy for HMRC’s biggest data transferal system
- Devise and execute and service-wide support and guidance platform
- Refine the service map, identifying frictions points and smoothing
- Content modelling the end-to-end service, creating a taxonomy of uniformed language.
- Supported the migration to Notify for all service emails and notifications
- Part of the UCD to develop and execute login migration for the service
