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Mid-range high exposure products

Akin to other brands in the suite, this project required ongoing product copywriting for product descriptions, Point of Sale (POS) messaging, scripting for promotional videos and advert messaging.

It was key to understand the variations in persona type for a Hotpoint buyer Vs a Indesit customer. Without this knowledge the pitch would overlap territories which could cost the company revenue.

An energy label education piece

A large part of the white-good upsell lies in the cost savings by switching to something newer and more energy-efficient.

When an EU regulation change forced reclassification for labels across all white-good types, we created this piece.

Download the PDF.

Classic nationwide Point of Sale

Hotpoint targets customers who entertain at home and enthusiastically try new things in the kitchen. 

Pulling out the key features, copy needed to capture that cosy and aspirational sense of togetherness.

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