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The popular budget brand packing punch

Challenging in its volume of work, Indesit’s reach extended beyond its vast product ranges and into sponsorship of Camp Bestival, football teams, and national campaigns.

With a broad customer demographic driven by primarily by pricing, the language needed to be universal.

Point of sale in every Currys, Argos + B&Q

Popular with families thanks to their agreeable pricing. Sharp competition from the likes of Beko meant POS in particular needed to appeal to the customer’s base need.

An opinion piece promoting the range

Ghost-writing opinion pieces was another feature of this contract. Helping to promote the new Aria range by combining expertise with up-sell, we always promote fact before the heavy-handed pitch.

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