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Delivering best practice for content + strategy planning

A 2-year old fintech start-up, Shieldpay brought a digital escrow solution to the UK market. 

FCA regulated, Shieldpay required copy creation and strategy support that brought regulatory knowledge as well as content expertise.

Homepage for various customer types

Shieldpay advertised it services to solicitors and accountants, as well as eBay power sellers and individual buyers. 

This meant that – should visitors land on the homepage rather than their custom landing page – the business needed to still feel applicable to all.

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Tackling digital delay + legal sector risk

Surprisingly,  the legal sector has been slow to adopt digital platforms and ways of working.  

With the increase of fraud and new regulations impacting how solicitors do business, part of the pitch here was to sell confidence in digital as well as the product.

 

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Tackling marketplace friction points

Online marketplaces are booming, but there’s a little known and growing problem of fraudulent transactions.

The personal homepage was designed to highlight this risk and how Shieldpay protects both buyer and seller.

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