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Content creation for in-store, new website and advertising

The premier brand in Whirlpool corporation’s suite, content required a sense of quality, sophistication and exclusivity.

This contract involved creating product copy for the entire range, new website, POS and adverting messaging. 

A product launch glamour piece

High budget, glamorous, Keeping Up With the Joneses was a cornerstone piece for the brand to launch it’s whisper-quiet, premium line.

This follow-up piece acted as a retrospective and provided a glossy press release for several national publications.

Download the PDF.

Point of Sale signposting quality

Language could be more sophisticated, complex and needed to portray a sense of quality. 

As Whirlpool products were priced triple that of the Indesit brand, there was a heavy focus within the business that the copy should always reflect luxury.

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